Everything you need to grow

with confidence

Dear Travel Industry Pros,

Maybe you’re doing all the right things: posting travel tips, sharing destination highlights, talking about your trips.

But your content still feels like it’s floating in the feed…
Few clicks. Few comments. No real connection.

You’re not alone. I see most travel industry pros making the same mistakes:

  • Talking like a brochure instead of a guide

  • Leading with products instead of people

  • Posting without structure or strategy

It’s not your fault. No one handed you a roadmap for this. I certainly didn’t have one when I started.

That’s where the StoryRoute System™ comes in.

I’ve put everything I’ve learned from a career spanning expedition marketing, expedition development, and content strategy into this.

I know the mindset, the storytelling, and the strategy it takes to get outsized results from LinkedIn, and how it leads to organizational growth when done right.

With this framework for travel marketing, you’ll be able to:

  • Efficiently grow your audience by leveraging existing content and resources

  • Improve product, event, and training sales/participation through concise funnel strategies

  • Create outcomes with providers, media, operators, supporters, and prospective employees on a single platform

Download the StoryRoute Marketing Guide and you’ll be on your way. If you want more, keep scrolling. If you need a guidance, I got you. The key is to take the first step.

Sincerely,

Marc Cappelletti

Founder

Post-and-Pray

The average travel industry LinkedIn user:

  • Isn’t sure what works and what doesn’t

  • Wastes time coming up with post ideas that don’t engage because they lack templates, and storytelling skills.

  • Misses opportunities because they don’t understand the platform and user behavior

  • Gets frustrated when their posts don’t match their passion, and conversions don’t come

The StoryRoute™ Way

A Story Route LinkedIn user

  • Strategically delivers specific outcomes

  • Efficiently creates posts that break through to an engaged audience

  • Utilizes strategies designed for specific outcomes, can track results and adjust for improvement

  • Are energized, knowing that they’r expertise and passion is connecting with existing and new audiences

Want to Go Deeper?

Grab the Book: Story Route Travel Marketing

How to Build Trust, Engagement, and Leads without the Guesswork

You downloaded the starter pack. Now it’s time to master the system.

If you’re a travel advisor, tour operator, or boutique brand tired of posting into the void, this book is your guide to flipping the script—and finally turning content into connection.

Inside, you’ll learn how to:
✔️ Build a magnetic brand without spending a dime on ads
✔️ Craft content that earns trust, not just likes
✔️ Use proven storytelling frameworks to write faster and better
✔️ Shift from brochure-style posts to purpose-driven messaging
✔️ Speak directly to the people you actually want to work with

Whether you're just starting out or refining a brand you've built for years, Story Route Travel Marketing helps you cut through the noise and build a brand worth following.

What’s Inside:

  • The 4 content pillars that drive real business results

  • The psychology of why most travel content fails—and how to fix it

  • Step-by-step frameworks for origin stories, client wins, and expertise posts

  • Post templates, headline formulas, and storytelling tips

  • Examples from real travel professionals who made the shift

150 pages of no-fluff, high-impact strategy that shows you exactly how to stand out online—and start generating leads.

This Book Is For:

✔️ Travel advisors launching or rebranding
✔️ Tour operators with amazing products but poor visibility
✔️ Boutique agencies that want to grow without paid ads
✔️ Anyone tired of seeing “meh” engagement and wondering what to post next

Ready to Take the Next Step?

Buy the Book: Story-Smart Travel Marketing
Available in digital & print
Includes bonus video walkthrough + reader-only downloads
Pairs perfectly with the Story-Smart Toolkit or a 1:1 Coaching Session

AMAZON PRINT ON DEMAND. KINDLE, PDF, PRINT.

Let’s kickstart your business

We’ll be with you every step of the way.

Get the Story-Smart Toolkit

You’ve got the story. Now let’s shape it into a system.

The Story-Smart Toolkit is a downloadable workbook and content calendar system built for travel pros who are ready to take action and get results from their content.

Inside, you’ll find:

  • A 30-day LinkedIn content calendar with prompts

  • 12 plug-and-play post templates (origin story, authority, behind-the-scenes, client wins)

  • A self-guided brand audit to tighten your messaging

  • The “Hook Builder” worksheet to help you stop the scroll

  • Bonus: $25 credit toward a coaching call

This isn’t just theory—it’s your story in action.

Built for:
→ Travel advisors launching new offers
→ Tour operators who want more visibility
→ Agencies tired of guessing at content

[Grab the Toolkit] — $27
Or bundle it with a 1:1 session and get it FREE.