About Expeditionary Digital
We help travel industry brands and leaders reach and influence those who matter most to their business.
Driven by story and strategy.
Dear Travel Industry Pros,
Maybe you’re doing all the right things: posting travel tips, sharing destination highlights, talking about your trips.
But your content still feels like it’s floating in the feed…
Few clicks. Few comments. No real connection.
You’re not alone. I see most travel industry pros making the same mistakes:
Talking like a brochure instead of a guide
Leading with products instead of people
Posting without structure or strategy
It’s not your fault. No one handed you a roadmap for this. I certainly didn’t have one when I started.
The highs and lessons of 15 years of travel marketing, product development, and content creation and strategy later, I’m proud to share what I’ve learned.
I know the mindset, the storytelling, and the strategy it takes to get outsized results from your marketing channels, and how it leads to organizational growth when done right.
With this framework for travel marketing, you’ll be able to:
Efficiently grow your audience by leveraging existing content and resources
Improve product, event, and training sales/participation through concise funnel strategies
Create outcomes with providers, media, operators, supporters, and prospective employees on a single platform
The travel industry typically focuses on flashier platforms than LinkedIn. But I’ve found that LinkedIn content strategies are better for driving business growth, industry engagement, and reaching decision-makers and building real authority.
If you're ready to see where an industry-informed content strategy could lead you, let’s talk.
Sincerely,
Marc Cappelletti
Founder and Strategy Lead
Storytelling Meets Strategy
Vanity metrics can be a performance indicator, but we bring years of travel industry experience in crafting strategies that address a full suite of needs and opportunities from the inside, out.
THE RIGHT FIT
Why Expeditionary Digital?
Go Further with 1-Channel Focus
Deep understanding of marketing channels enables us to make your content work smarter, driving faster and better results.
Test-Driven Insights
Like an expedition, we track our performance, progress, and pivot based on a variety of key indicators.
Industry-Specific Expertise
15+ years of experience across nearly every corner of travel and tourism enables us to collaborate with your entire operation and industry in mind.
Attract the Outcomes You Want
We go beyond pretty posts to position you as uniquely valuable to your target audience and top talent.
Senior-Level Thinking
We approach your brand as a strategic partner, not just a content creator. That means smarter decisions, clearer messaging, and content that aligns with your growth goals.
The smartest untapped growth channel in travel.
1. Organic network reach still works
Unlike other platforms, posts are shown to your network’s network. This expands visibility far beyond your current followers, while LinkedIn also enables you to see exactly who is engaging with your posts.
2. Attract high-value customers, partners, and talent
44% of users earn over $75,000 a year (the highest of any social platform), plus access to premium travelers, decision-makers, and professionals looking for meaningful partnerships
3. Build your owned audience on and off the platform
With LinkedIn newsletters and articles, you can grow a follower and subscriber base and drive them to your in-house lists for an integrated solution.
Why Focus on LinkedIn?
Contact us
Like an expedition, success is in the planning and mindset. Let’s connect and discuss exactly how we can help get you where you want to go.