About Expeditionary Digital
We give your innovative business market clarity, credibility, and connection.
(So you can focus on being the product, technology, and industry masters that you are.)
Driven by story and strategy.
Dear Innovators,
Maybe you're doing all the right things: creating detailed product demos, sharing feature announcements, talking about your innovations.
But your marketing still feels like it's missing the mark. There’s limited engagement. No real connection. Most of all, you’re not seeing enough qualified leads and growth opportunities as a result of your efforts.
After 15 years of marketing strategy, content creation, and communications optimization, I'm proud to help innovative companies break through with content marketing strategies that holistically drive organizational growth.
Specifically, I’ll help you:
Efficiently grow your qualified audience by transforming technical content into channel-optimized formats
Improve product adoption and sales through strategic content that shows benefits in action
Create meaningful connections and built trust with prospects, partners, industry leaders, and potential hires across multiple touchpoints
There’s more, of course, but if you're ready to see where a growth-focused content strategy could lead you, let's talk.
Sincerely,
Marc Cappelletti
Founder and Strategy Lead
“Marc brings a positive, solutions-oriented mindset to any challenge. Anyone looking for a product and marketing leader who combines strategic vision with strong execution would be lucky to work with him!”
Gretchen Hooker, Pixel Naturalist, Natural Science Illustration
Storytelling Meets Strategy
Vanity metrics can be a performance indicator, but we bring years of experience in crafting strategies that address a full suite of needs and opportunities from the inside, out.
THE RIGHT FIT
Why Expeditionary Digital?
Go Further with 1-Channel Focus
Deep understanding of marketing channels enables us to make your content work smarter, driving faster and better results.
Test-Driven Insights
Like an expedition, we track our performance, progress, and pivot based on a variety of key indicators.
Industry-Specific Expertise
15+ years of cross-industry marketing and communications experience enables us to collaborate with your entire operation and industry in mind.
Attract the Outcomes You Want
We go beyond pretty posts to position you as uniquely valuable to your target audience and top talent.
Senior-Level Thinking
We approach your brand as a strategic partner, not just a content creator. That means smarter decisions, clearer messaging, and content that aligns with your growth goals.
Contact us
Like an expedition, success is in the planning and mindset. Let’s connect and discuss exactly how we can help get you where you want to go.