About Expeditionary Digital
We see your content for what it could be, and where it should go.
To increase sales and grow a supportive audience over the long haul.
Driven by story and strategy.
Expeditionary Digital was founded by Marc Cappelletti — a marketing and content leader who spent a decade inside Lindblad Expeditions and National Geographic, and led marketing at the Biomimicry Institute before building a consultancy at the intersection of travel, science communication, and editorial content strategy.
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Founder · Expeditionary Digital
Built a 400K+/monthly audience for an Olympic hopeful with the goal of starting a media operation. Developed content and marketing strategy for clients in travel, design, and science innovation.
Director of Marketing · The Biomimicry Institute
Doubled audience year-on-year with new content strategy. Won $400K in grants through strategic messaging. Secured $100K+ in free video production through content distribution partnerships.
VP, Expedition Product Development · Lindblad/NatGeo
Led the go-to-market launch of the $50M National Geographic Quest vessel. Enabled 200% portfolio growth. Managed product alignment across sales, marketing, and operations. Launched 10 new expedition products.
Marketing Manager → Director · Lindblad/NatGeo
Managed $21M travel program campaigns. Co-produced a webinar series generating $1.6M in sales on a $5K budget.
“Marc brings a positive, solutions-oriented mindset to any challenge. Anyone looking for a product and marketing leader who combines strategic vision with strong execution would be lucky to work with him!”
Gretchen Hooker, Pixel Naturalist, Natural Science Illustration
Storytelling Meets Strategy
Vanity metrics can be a performance indicator, but we bring years of experience in crafting strategies that address a full suite of needs and opportunities from the inside, out.
THE RIGHT FIT
Why Expeditionary Digital?
Go Further with 1-Channel Focus
Deep understanding of marketing channels enables us to make your content work smarter, driving faster and better results.
Test-Driven Insights
Like an expedition, we track our performance, progress, and pivot based on a variety of key indicators.
Industry-Specific Expertise
20+ years of marketing, content, AND product experience enables us to collaborate with your entire operation and industry in mind.
Attract the Outcomes You Want
We go beyond pretty posts to position you as uniquely valuable to your target audience and top talent.
Senior-Level Thinking
We approach your brand as a strategic partner, not just a content creator. That means smarter decisions, clearer messaging, and content that aligns with your growth goals.
Contact us
Like an expedition, success is in the planning and mindset. Let’s connect and discuss exactly how we can help get you where you want to go.